Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.
Travel to Europe this summer will soar 600% over last summer, according to travel insurance vendor Allianz Partners.
India’s Yatra.com launched a Meta Search tool which will enhance booking convenience and save costs for business travelers.
TripActions data shows the first quarter of 2022 saw the kind of hyper-growth more familiar to pre-pandemic days.
More than two-thirds of STR-defined U.S. hotel markets (113 of 165) outperformed their 2019 comparables over the four weeks ending 9 April 2022, which is reflective of the industry’s rebound toward normalcy as well as some influence from inflation.
And finally, see how hotel marketers are using entity search for SEO.
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Enjoy the read!
Americans’ travel to Europe expected to increase sixfold this summer
European destinations have made a significant effort to welcome Americans back, and data shows tremendous pent-up demand for travel to the continent.
https://www.travelweekly.com/Europe-Travel/American-travel-Europe-expected-increase-sixfold
Yatra.com launches meta search tool for corporate travel
India’s leading corporate travel services provider announced the launch of a meta search tool on their corporate travel booking platform.
https://www.digitaljournal.com/pr/yatra-com-launches-meta-search-tool-for-corporate-travel
March blew the doors off of business travel
With Omicron cases decreasing and travel restrictions dropping, spending for U.S. business travel has seen a huge growth in the past two months, according to the latest TripActions data.
https://tripactions.com/blog/state-of-business-travel-and-expense-q1-2022
Largest U.S. hotel markets showed considerable RevPAR gains
Reflective of the industry’s rebound toward normalcy, more than two-thirds of STR-defined U.S. hotel markets outperformed their 2019 comparables over the four weeks ending April 9, 2022.
https://str.com/data-insights-blog/top-hotel-performing-markets-april-2022
How hotel marketers use entity search for SEO
A step further beyond keyword optimization, entity search focuses more on the context around search terms.
https://americas.hsmai.org/insight/seo-and-entity-search-in-hospitality-marketing/