In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
Business Travel in Europe on the rise: Are you ready?
According to American Express Global Business Travel report, the spend on business travel in Europe in 2019 is expected to grow by over 4.3% making it a focus area for hotels. Here are some suggested channels you need to have in your distribution mix for landing more corporate bookings.
Read More : https://lnkd.in/fUZJ_sv
Today’s empowered traveler views the travel experience holistically
They demand high-quality experiences, competitive pricing across the value chain and expect to be recognized and responded to in real-time according to their preferences or concerns.
How travel marketers can capture the “momentary market”
Digital transformation has reached a saturation point. Which is why travel marketers should view each opportunity as if it’s an individual market – a momentary market.
https://www.phocuswire.com/travel-marketers-momentary-market
Booking.com expands payment options in quest for “connected trip”
The company is making progress in its vision to create a “seamless, holistic system that gives and does everything for the traveler and makes their lives easier and gives value to them.” The new system apparently allows Booking.com to accept payments in the name of the hotel. That way customers can select the payment method they prefer, removing part of the friction, according to the company’s CEO Glenn Fogel.
https://www.phocuswire.com/Booking-Holdings-q2-2019-earnings
Google My Business launches “Hotel attributes” section
Hotel owners with verified hotel listings can edit their services and amenities in the “Hotel attributes” section of their Google My Business account. By default, Google provides a summary of your hotel’s amenities that customers can view from Search and Maps. Now you can edit this information in your dashboard if you find any of it to be factually incorrect.
https://support.google.com/business/answer/9177958
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