In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
eRevMax completes integration with Portugal based Newhotel PMS
Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.
2019: Time to relook at your Hotel Cancellation Policies
For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.
This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.
Hotel sales and marketing trends to watch in 2019
Sales and marketing is a constantly evolving discipline within the hotel industry, and some experts in the field recently shared their takes on what to expect heading into 2019.
http://hotelnewsnow.com/Articles/292059/Hotel-sales-and-marketing-trends-to-watch-in-2019
Corporate hotel loyalty programmes may drive adoption
A recent survey of European business travellers reveals that 43 per cent would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates. The research by the Global Business Travel Association (GBTA) in partnership with Accorhotels found 80 per cent of travel buyers said their company is not enrolled in a corporate hotel loyalty scheme. However, 60 per cent would be interested in joining one for lodging purposes, with 85 per cent saying they find the dedicated room rates offered to travellers appealing.
https://buyingbusinesstravel.com/news/3129841-corporate-hotel-loyalty-programmes-may-drive-adoption
Guests Demand a 21st Century Stay
Guests expect reliability, ease and security when they activate their mobile room key and unlock the door. Behind that satisfying click, however, is a complex integration of separate technologies and software. Mobile access architecture comprises four parts: 1) the property system, 2) the secure mobile credential and delivery management system, 3) the app and 4) the door lock.
https://www.hotelbusiness.com/guests-demand-a-21st-century-stay-2/
Are hotels on the verge of a parity nightmare?
Booking.com appears to have rolled out its Booking.Basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia. Booking.Basic is an accommodation tier that periodically appears on Booking.com’s hotel listings when the rate provided to Booking.com is not the cheapest available online. The rates it offers are nonrefundable and made via a third party that is only revealed to guests after they have paid to book a room.
https://www.phocuswire.com/booking-basic-triptease
Will Chinese technology give hoteliers a fat problem this Year of the Pig?
Technology is a major barrier for hoteliers when dealing with the Chinese market. At the core of the problem is the fact that the technology platforms they are used to using are all entirely different from ours. They can´t access Google, Gmail, Facebook, Twitter, Instagram or even WhatsApp.
Hotelbeds adds price and availability insight to its MaxiRoom hotel extranet
Leading global accommodation wholesaler Hotelbeds revealed new features for MaxiRoom, its free hotel extranet designed to maximise hotel occupancy through its distribution channels.
More than 60,000 out of the 170,000 hoteliers who work with Hotelbeds are connected through either technology platforms or direct integrations, the firm said. That figure has doubled in the last three years
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