In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
Philippine hotel chain solves distribution challenge with RateTiger and LiveOS
Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS platform earlier this year and certifies it to be ‘the best friend’ for hotels.
Key challenges for today’s travel marketers
The marketing magic happens when you can turn a challenge into an opportunity. Stephen Taylor, Sojern’s SVP, shares how travel marketers today can do just that.
https://www.sojern.com/blog/challenges-for-todays-travel-marketers/
The impact of influencer marketing on the booking journey
Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale.
Digital word-of-mouth reaches millions more potential customers around the world more rapidly than ever before. This is where influencer marketing fits in.
https://www.phocuswire.com/influencer-marketing-booking-journey
TripAdvisor heralds landmark moment as fake reviews business is busted
TripAdvisor says that its investigators were tipped off by an Italian hospitality business which had received email promotions from a business called PromoSalento to boost its profile in exchange for a fee. Investigators then identified the people behind the fraudulent review service and confirmed that they had not only advertised fake reviews as a service but also tried to post fake reviews on the TripAdvisor site.
https://www.tnooz.com/article/tripadvisor-fake-reviews-jail/
How hoteliers navigate evolving distribution channels
As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least.
During the “Distribution: A hotelier’s guide to channel surfing” session at t last month’s Hotel Data Conference, panelists explained their approaches to managing and lowering the cost of customer acquisition.
http://www.hotelnewsnow.com/Articles/290368/How-hoteliers-navigate-evolving-distribution-channels
Generating group business with hotel data is easier than you think
A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes the optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the strongest foundation for most hotels’ pricing strategy.
https://www.traveldailymedia.com/hospitality/generating-group-business-with-hotel-data/
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