| eRevMax News |
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eRevMax completes 40 XML integrations in four months
Hotel online distribution specialist, eRevMax, has added 40 new technical interfaces in the first four months of 2015, continuing its long standing position as the largest distribution network provider in the industry. The new 2-way certified demand partners including Nustay, roomlia®, Bookit.com, Tourplan, EET Global, Traveltool/Logitravel, myHotelShop, NetAffinity, TravelRepublic and Southall Travel among others will add more versatility to the eRevMax Channel Ecosystem.
Your Hotels Worldwide endorses eRevMax as the Preferred Channel Manager Partner
Your Hotels Worldwide, a leading hotel chain of independently-managed properties in Scandinavia, has strengthened relationship with eRevMax by implementing its 2-way XML connectivity solution for seamless data transfer between its property management system and online sales channels. All 65 properties under the group are using RateTiger Channel Manager to update rates and availabilities across their distribution mix in real-time.
| News Trends |
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How to avoid “big data paralysis” – A Guide for Hoteliers
Given how competitive the environment, hotels cannot afford to wait until everything is perfect before moving on to the next step. Applying advanced analytics to the data you have today can provide enough insight and value to justify moving forward with the data you want to collect for tomorrow.
How and why travel metasearch will have to evolve
To survive and grow, travel metasearch engines will have to consider how they can highlight the differences in the actual product in a better way, perhaps even making price a secondary (but still important) influencing factor for consumers.
Using Review Data as Rich Snippets To Improve Search Rankings and Increase Direct Bookings
Most hotels are focused on SEO, or are at least aware of the potential benefits of improving their search rankings. It allows them to stand out and ultimately generate more traffic (and direct bookings!). Content marketing is one way to improve search rankings, and travel reviews can play an important role in this content strategy.