Us luxury brand San Carlos, located at Central Manhattan has partnered with eRevMax increasing their online revenue through optimal distribution. To increase visibility and boost sales, the hotel expanded their marketing technique to include four different distribution channels, yet whilst this did see a rise in guest bookings, it was proving difficult to maintain manually, with staff needing to ‘update rates and inventories multiple times a day’, according to Reservation Manager Fabio Leone. San Carlos Hotel chose eRevMax as a solution provider which allowed them to control their data across all platforms through a single, easy-to-use interface. The solution has proven essential to the business in terms of saving both time and money. RateTiger will help the revenue management team to centrally manage rates and availability in real-time across a variety of OTAs, as well as monitor competitor rates in order to react to market dynamics and improve channel ranking. Reservations generated from their OTA channels will be delivered directly into the hotel’s PMS, thereby eliminating manual interference, improve reservation data quality, and reduce their onward distribution costs.
Click here to read the full story.