In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
eRevMax makes inroads in Bahrain with Hani Group
Hani Group, an upscale hotel chain in Bahrain has selected eRevMax to improve online sales with efficient rate and availability management. All three properties of the group are using RateTiger hotel channel manager and price intelligence tool, Shopper, for online connectivity and revenue management.
Checklist for your next hotel channel manager
A hotel channel manager is a must have for hoteliers today. If you are planning to add or change your existing channel manager, here is a quick checklist of things you need for assessment.
https://www.erevmax.com/blog/index.php/2019/07/checklist-for-your-next-hotel-channel-manager/
TripAdvisor: How reviews impact bookings
TripAdvisor has unveiled the results of new research looking into how significantly reviews influence booking decisions. The study reveals that the wisdom of the crowd remains the reason respondents visit TripAdvisor, with participating users citing the descriptive and helpful reviews (70%), the accuracy of the content (62%) and the broad range of travel content (62%) as their primary reasons for visiting the site.
https://www.traveldailymedia.com/tripadvisor-how-reviews-impact-bookings/
What dynamic pricing leaders can teach the travel industry
Dynamic pricing, the process of using data to more accurately segment consumers and automatically offer them differentiated prices based on various factors, is being deployed from both within and outside the travel industry. Early adopters include many players in the airline industry, Airbnb and Amazon. So, with so many waking up to dynamic pricing, what are some of these early adopters doing and what are the main lessons?
https://www.eyefortravel.com/what-dynamic-pricing-leaders-can-teach-travel-industry
How to drive direct bookings through rooms and special offers copy
Learn how to choose the right words to simplify decision-making, convey the information that your guests really need, and utilize a handful of conversion-focused tactics.
A modern approach to hotel sales prospecting
Outdated techniques like cold-calling have moved aside to make way for more effective and comprehensive prospecting strategies. When it comes to training hotel sales managers to prospect, many sales leaders are looking backward and not recognizing how to integrate prospecting into the real world of hotel sales in 2020.
http://www.hotelnewsnow.com/Articles/297167/A-holistic-approach-to-hotel-prospecting
Asia’s big four fuel worldwide travel spend
Overnight visitors from mainland China, Republic of Korea, Japan and Taiwan now account for 18.5% of global travel expenditure in the world’s top 200 cities, up from just 11% a decade ago.
https://www.ttrweekly.com/site/2019/07/asias-big-four-fuel-travel-spend/
Airbnb introduces new search tools for business travelers
As more companies turn to Airbnb for Work to arrange work trips, the vacation rentals, homes and experiences business is making things easier for business travelers.
https://techcrunch.com/2019/07/22/airbnb-introduces-new-search-tools-for-business-travelers/
Booking.com relaxes keyword bidding clause with hotels
Booking.com has altered its contract with hotel partners so that owners and chains now have the ability to bid freely on brand terms in Google.
https://www.phocuswire.com/Booking-brand-bidding-rule-change
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