Booking.com, Expedia, Alaska Airlines are using celebrities in their national and regional Super Bowl efforts. Expedia Will Give Away 20 Trips During the Super Bowl.
Hoteliers are anticipating that travel this year will be even busier than pre-pandemic times. Since people have not had the opportunity to travel in two years, hotels are noticing a growing interest in villas with services and properties that offer privacy and peace.
Hotel brands grew their loyalty programs during the pandemic, and many of them are investing heavily in keeping momentum going. Further, a piece on how hotels are holding rates and not giving in to discounting – an important lesson in revenue management.
Lastly an article on Power of Reviews and how TripAdvisor Reviews lead to bookings and better travel experiences.
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Enjoy the read!
Booking.com and Expedia gear up for the big game
The two travel brands are using celebrities in their national and regional Super Bowl efforts.
Hoteliers share expectations & predictions for 2022
Hotel Designs spoke to some the movers and shakers in the industry on what’s ahead for 2022.
https://hoteldesigns.net/industry-news/leading-hoteliers-share-expectations-predictions-for-2022/
Hotel loyalty programs ripe for an evolution
Hotel brands grew their loyalty programs during the pandemic, and as they have become more important to capture new customers, many are investing heavily in keeping momentum going.
https://www.travelweekly.com/Travel-News/Hotel-News/Hoteliers-step-up-loyalty-programs
HotStats: Hotels end 2021 closer to ‘normal’
An indication that hoteliers stuck with rate throughout the year, having learned a valuable lesson from downturns of yore: discounting is not a smart revenue-management practice.
https://www.hotstats.com/hotel-industry-trends/year-end-hotel-perfromance-finds-regularity-ppbpabz1
The power of reviews
Of all the kinds of feedback types on Tripadvisor and other review platforms – ratings, snippets and long-form descriptive reviews – 40% of travelers said that long-form reviews mattered most to them.