HeBS Digital has called the introduction of the new Google Hotel Finder a 'game changing event', yet some establishments are wary of utilizing Google Hotel Finder as an additional distribution channel - Why?
Google Hotel Finder certainly has its pros and cons for hoteliers, but overall it is widely considered to be a giant in the making.
Although starting off small, it has the potential and indeed the backing, to expand much further. Some hotels are shunning this new channel as bookings are made mostly through OTAs with which Google has partnerships, potentially damaging direct sales.
However, as the biggest name in search engines, Google Hotel Finder is an upcoming way to generate more brand awareness.
Ideal for Busy Travellers
The layout of Google Hotel Finder may look basic, but it’s simplicity that is going to appeal to busy travellers looking for accommodation quickly and without fuss. The search page, for example is remarkably plain. Similarly, the results page makes use of color coding to allow potential guests to scan results and rapidly locate those offering the best deals.
With more and more channels attempting to expand their content with travel articles, Google Hotel Finder is providing a fresh, simplified method for hotel booking.
Allows Easy Booking on the Go
The primary aim of Google Hotel Finder is to appeal to a target audience that loves to book travel on the go.
Google Hotel Finder was launched for both PC and mobile, and the simplistic design translates well into handheld devices such as tablets and smartphones. Google is targeting those who make quick travel decisions and are looking for relevant information and booking convenience on the move.
Google Brand Instills Trust
Quite simply, the Google brand is one of the most trusted brands in the world. Ranging from the classic search engine to the futuristic Google Glass, the brand instills trust in many. Google Hotel Finder incorporates aspects of two of its well-known sub brands - Google Maps, and Google Wallet. These applications transform Google Hotel Finder into something that appears recognizable and known, despite it being a new addition to the Google family.
Google Hotel Finder is certainly a successful way to increase brand awareness and boost sales. However, it is important to understand that spreading out your distribution budget will bring maximum ROI and bookings. It’s time to explore meta-search engines including Google Hotel Finder but do not ignore your other distribution channels.
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